[H]ere's another technical point that Whole Foods fails to mention and that highlights what has gone wrong with the organic-food movement in the last couple of decades. Let's say you live in New York City and want to buy a pound of tomatoes in season. Say you can choose between conventionally grown New Jersey tomatoes or organic ones grown in Chile. Of course, the New Jersey tomatoes will be cheaper. They will also almost certainly be fresher, having traveled a fraction of the distance. But which is the more eco-conscious choice? In terms of energy savings, there's no contest: Just think of the fossil fuels expended getting those organic tomatoes from Chile. Which brings us to the question: Setting aside freshness, price, and energy conservation, should a New Yorker just instinctively choose organic, even if the produce comes from Chile? A tough decision, but you can make a self-interested case for the social and economic benefit of going Jersey, especially if you prefer passing fields of tomatoes to fields of condominiums when you tour the Garden State.Link. All this guilt has made me give up on eating food altogether. Now I gather my nutrition from air and sunlight.
Another heading on the Whole Foods banner says "Help the Small Farmer." "Buying organic," it states, "supports the small, family farmers that make up a large percentage of organic food producers." This is semantic sleight of hand. As one small family farmer in Connecticut told me recently, "Almost all the organic food in this country comes out of California. And five or six big California farms dominate the whole industry." There's a widespread misperception in this country—one that organic growers, no matter how giant, happily encourage—that "organic" means "small family farmer." That hasn't been the case for years, certainly not since 1990, when the Department of Agriculture drew up its official guidelines for organic food. Whole Foods knows this well, and so the line about the "small family farmers that make up a large percentage of organic food producers" is sneaky. There are a lot of small, family-run organic farmers, but their share of the organic crop in this country, and of the produce sold at Whole Foods, is minuscule.
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