Wednesday, September 21, 2005

Gonna Go to the Place that's the Best


I think I have an instinctively positive reaction to the sight of footage from the 1960s set to blues rock. Forrest Gump really did it for me. Those Gatorade commercials with Keith Jackson talking over the riff from "Spirit in the Sky" while images of old football plays flash on the screen? Awesome. And now there's this Ameriquest commercial that sets stock clips of revelling hippies and marching protestors to "Gimme Some Lovin'," and, despite my better judgment, I love it.

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